关键词: 碳减排, 低碳推广, 主导结构, 供应链

Abstract: In order to study the problem with the semi-cooperative in carbon emission reduction and low-carbon promotion by a manufacturer and a retailer under different dominant structures, first, a complete cooperative game model between manufacturer and retailer is developed. Second, the semi-cooperative game models（manufacturer-led, retailer-led, Vertical Nash） are developed based on the manufacturer and retailer sharing each other’s low carbon activity cost, and the equilibrium results of the 4 models are comparatively analyzed. Finally, the method of Shapley value is introduced to coordinate semi-cooperative structures. It shows that, in the semi-cooperative structure of the manufacturer-led, the manufacturer is willing to share more the low carbon promotion cost for the retailer, and the low-carbon promotion effort is lowest; in the semi-cooperative structure of the retailer-led, the retailers is willing to share more the carbon emission reduction cost for the manufacturer, and the carbon emission reduction level is lowest; in the semi-cooperative structure of the Vertical Nash, they are closest to the complete cooperation level including the carbon emission reduction, the low carbon promotion effort and the retail price.

Key words: carbon emission reduction, low-carbon promotion, leading structure, supply chain