Abstract: To collect the location and residence time of the consumers in the mall,combined with the consumer to purchase the final product information for data analysis, based on the electronic shelf label system, a set of indoor positioning data acquisition system is designed. The system collects the RSSI by the intelligent gateway, after Http request, sends to the positioning server, and finally through the range of methods, positioning. The experiment results show that the administrator can query location and residence time of the customer by the page.

Key words: positioning, electronic shelf label system, Received Signal Strength Indication（RSSI）, data analysis, Http

摘要： 为了收集消费者在商场中经过的位置信息，顾客在商场中某一区域驻留的时间，结合消费者最终购买的商品信息进行数据分析。为此在电子货架标签系统基础上，设计了一套适用于商场中，顾客定位系统。该系统在智能网关端通过采集蓝牙的RSSI，经过Http请求，传输到后台定位服务器，最后经过测距的方法，进行定位。实现结果表明，管理员不仅能够在页面上查询到顾客的位置，而且还能查询顾客在商场中驻留的时间。

关键词: 定位, 电子货架标签系统, 接收的信号强度指示（RSSI）, 数据分析, Http