Computer Engineering and Applications ›› 2010, Vol. 46 ›› Issue (3): 225-227.DOI: 10.3778/j.issn.1002-8331.2010.03.069

• 工程与应用 • Previous Articles     Next Articles

Species-coexistence model defending against credit cheating in E-Commerce

LI Zheng   

  1. Department of Information and Technology,Zhejiang Vocational College of Commerce,Hangzhou 310053,China
  • Received:2008-08-05 Revised:2008-11-10 Online:2010-01-21 Published:2010-01-21
  • Contact: LI Zheng

防范电子商务信用骗取的种群共存模型

李 征   

  1. 浙江商业职业技术学院 信息技术系,杭州 310053
  • 通讯作者: 李 征

Abstract: Based on a simplified evolutionary game model,this paper analyzes the internal mechanism of credit cheating behaviors in E-Commerce business.With regard to potentially technological or rule defaults in credit system as well as traders’ selfish rationality,presence of credit cheating is to some extent unavoidable.It then suggests a new kind of credit system,which is independently coexistent with traders and trading,should be set up to control credit cheating.Simulation experiments support the ideas aforementioned.

摘要: 通过一个简化的演化博弈模型,发现由于信用体系存在技术上或规则上的潜在漏洞,以及交易者是自利理性的,电子商务信用骗取行为的出现不可避免。为此构建种群共存模型,分析信用评级与交易者之间不同关系的稳定演化结果,提出建立一种与交易者“独立共存”的新型信用体系以有效防范信用骗取。仿真实验很好地支持了上述结论。

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