Computer Engineering and Applications ›› 2006, Vol. 42 ›› Issue (7): 10-.
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在线信誉系统中的信任模型有效性分析
朱艳春,刘鲁,张巍
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Abstract: We prove that the trust model of Online Reputation System can’t provide proper incentives to behave honestly and tends to result in reputation collusion. Then a novel trust model is proposed. Compared to the existing system, our model is shown to be more robust and effective.
摘要: 从理论上证明,由于信任模型存在忽视评分用户信任度的缺陷,现有在线信誉系统难以激励卖者从事持续的诚实交易。针对此问题,构建了基于评分可信度的信任模型。理论分析表明,该模型可有效弥补现有信任模型的不足。
,,. Analysis of the Trust Model in Online Reputation System[J]. Computer Engineering and Applications, 2006, 42(7): 10-.
朱艳春,刘鲁,张巍.
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http://cea.ceaj.org/EN/Y2006/V42/I7/10