Computer Engineering and Applications ›› 2006, Vol. 42 ›› Issue (7): 10-.

• 博士论坛 • Previous Articles     Next Articles

Analysis of the Trust Model in Online Reputation System


  1. 北京航空航天大学经济管理学院
  • Received:2005-11-10 Revised:1900-01-01 Online:2006-03-01 Published:2006-03-01



  1. 北京航空航天大学经济管理学院
  • 通讯作者: 朱艳春 zz zz

Abstract: We prove that the trust model of Online Reputation System can’t provide proper incentives to behave honestly and tends to result in reputation collusion. Then a novel trust model is proposed. Compared to the existing system, our model is shown to be more robust and effective.

摘要: 从理论上证明,由于信任模型存在忽视评分用户信任度的缺陷,现有在线信誉系统难以激励卖者从事持续的诚实交易。针对此问题,构建了基于评分可信度的信任模型。理论分析表明,该模型可有效弥补现有信任模型的不足。