Abstract: In order to improve the accuracy of user requirements, a way of eye tracking technology to acquire user requirements in product design has been put forward. This paper brings forward an eye tracking experiment, which can capture eye movement locus and gives the results of data processing when staring at different styles of products. The average fixation time for the first time, fixation time, the total fixation times and the average pupil diameter four parameters to build users requirements for indicators evaluation system will all be selected through studying the connection between eye tracking experiment datum and user consumption psychology from the psychological perspective. It uses comprehensive weighting method to determine the weights of parameters, and weights scheme and compares each product form style to confirm user requirements. User needs getting of telephone design is used as an example to test this theory.

Key words: user requirements, eye tracking experiment, product form design

摘要： 为提高用户需求获取的准确性，提出一种基于眼动追踪的产品设计用户需求获取方法。通过设计眼动实验，分析人眼对不同风格产品形态观察时的运动轨迹并得出实验数据。从心理学角度研究眼动实验参数与用户消费心理的联系，选出首次注视持续时间、首次注视时间、注视总次数、平均瞳孔直径四项参数构建用户需求获取指标评判体系。使用综合赋权法确定参数的权重，加权各样本并比较，最终确定用户需求。以手机设计的用户需求获取为案例对该方法进行了验证。

关键词: 用户需求, 眼动追踪实验, 产品形态设计