Computer Engineering and Applications ›› 2011, Vol. 47 ›› Issue (22): 68-70.

• 网络、通信、安全 • Previous Articles     Next Articles

Approach to pricing strategies of network based on utility model

HE Junfeng1,ZHENG Yi2,LAI Mingyong1   

  1. 1.School of Economy and Trade,Hunan University,Changsha 410082,China
    2.Institute of Computing Technology,Chinese Academy of Sciences,Beijing 100190,China
  • Received:1900-01-01 Revised:1900-01-01 Online:2011-08-01 Published:2011-08-01

基于效用模型的网络定价策略研究

何俊峰1,郑 怡2,赖明勇1   

  1. 1.湖南大学 经贸学院,长沙 410082
    2.中国科学院 计算技术研究所,北京 100190

Abstract: Internet pricing is always the core problem of broadband network.Based on the traditional internet pricing scheme,this paper introduces service class into effect models to search for the price equilibrium that maximizes both the customer utility and network provider profit.In addition,the realistic feasibility of the pricing scheme is verified with simulation by setting concrete customer utility function and network providers profit function in proposed models.

Key words: network pricing, utility model, network control, Quality of Service(QoS)

摘要: 网络定价问题一直是宽带通信网中的核心问题。在传统定价策略基础上,将服务级别引入效用模型,寻找同时满足客户效用最大化和网络提供商收益最大化的价格均衡点,在理论模型基础上,通过设定具体的用户效用函数以及网路提供商成本函数,运用仿真模拟的方法验证了这种定价策略的现实可行性。

关键词: 网络定价, 效用模型, 网络控制, 网络服务质量