Abstract: Enterprise model has been an important tool to understand business process clearly and make operational alteration properly to adapt today’s competitive environment.This paper brings forward a new kind of enterprise model named 3AIG，which includes five important elements：actor，activity，asset，information and goal.In the model，the goal is in strategic position and embedded very well.Through the 3AIG enterprise model，it’s in favor of showing that goal is achieved by the way that actors take harmonious activities and process information and asset，and advantageous to analyze the operation of enterprise in order to make some adjustments for improving operational efficiency and increasing competitive ability.

Key words: enterprise model, business process, goal

摘要： 企业建模是一种重要的研究工具，有利于理解业务流程，并做出相应调整，以适应当前激烈的竞争环境。提出了一种新的名为3AIG的企业建模方法，包括五个基本要素：行为体（Actor）、活动（Activity）、实体资源（Asset）、信息（Information）和目标（Goal），其中，目标处于中心地位，并被较好地嵌入到模型中，便于展示行为体如何通过协作活动、处理信息和实体资源，以实现相应的目标，通过3AIG建模，可以较好地分析企业过程，进而做出某些改进来提高运行效率和增加竞争能力。

关键词: 企业建模, 业务流程, 目标