Computer Engineering and Applications ›› 2019, Vol. 55 ›› Issue (20): 34-42.DOI: 10.3778/j.issn.1002-8331.1904-0084

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Survey of Personality Computingon Social Media

FEI Dingzhou, ZHAO Yating   

  1. 1.Department of Applied Psychology, Wuhan University, Wuhan 430000, China
    2.Key Laboratory of Speech Analysis and Artificial Intelligence, Wuhan University, Wuhan 430000, China
  • Online:2019-10-15 Published:2019-10-14



  1. 1.武汉大学 应用心理学系,武汉 430000
    2.武汉大学 语音分析与人工智能实验室,武汉 430000

Abstract: Personality, a psychological structure, aims to explain human behavior via different situations with fewer stable and measurable individual characteristics. In the past, the common way to measure personality is varied kind of standard psychological tests. But owing to the difficulty of large-scale measuring, the usable range of standard psychological tests is limited. Thanks to the rapidly development of technology, the flourishing of social media, a series of new computing methods are applied to deduce personality, which brings about a new area named personality computing. Targeting at effectively inducing individual personality, this area mainly utilizes cues left by social media users. Undoubtedly, the employment of personality computing has shed great influence on artificial medicine, characterized service and so on. Therefore, by analyzing the studies of personality computing published in this decade, this paper aims to clarify the current development situation, insufficient research and future research direction of personality computing.

Key words: personality, five-factor personality model, personality computing, social media

摘要: 人格是一种心理结构,旨在用少量稳定和可衡量的个体特征来解释人类的各种跨情境行为。以往测量人格主要依靠标准化心理测验,但因大规模实施标准化心理测量的难操作性,它的使用范围有所限制。随着科技的快速发展,社交媒体的普遍化,计算机领域有学者尝试结合计算算法和“大五”因素人格理论,借助个体在社交媒体上留下的线索推测个体人格特质,从而产生了人格计算领域。这一新兴领域主要利用个体在社交平台上留下的社交痕迹理解、预测、分析他们的行为,从而对用户人格类型做出具有一定准确性的判断。人格计算技术的应用对智能医疗、个性化服务定制等领域具有重要意义。通过总结人格计算领域近十年,在利用社交平台上的用户线索推断人格的最新进展,来阐明当前这一领域的研究现状、研究不足以及未来待研究方向。

关键词: 人格, 大五因素人格模型, 人格计算, 社交媒体