基于时长感知的短视频序列推荐

doi:10.3778/j.issn.1002-8331.2401-0030

摘要/Abstract

摘要： 针对短视频序列推荐中存在的点击数据稀疏性、观看时长反馈中的噪声以及偏差问题，提出了一种基于时长感知的短视频序列推荐模型（duration-aware for short video sequential recommendation，DASR）。该模型通过对用户观看时长反馈的深入建模，有效地缓解了数据稀疏性问题。提出了一种无偏差的多语义观看时长反馈标签生成方法。该方法结合了[K]近邻算法和训练数据的百分位数分析，动态生成适应不同视频时长的标签阈值，有效地消除了视频时长偏差的影响。提出了一种基于强弱注意力网络的噪声提取方法，从观看时长中准确地提取正向和负向兴趣信号，从而解决了观看时长反馈中存在的噪声。在开源的短视频数据集上进行了广泛实验，结果表明该模型在多个评价指标上优于其他主流方法。

关键词: 数据稀疏性, 序列推荐, 注意力网络, 时长偏差, 动态阈值

Abstract: Addressing the issues of data sparsity in click data, noise in watch duration feedback, and bias in short video sequential recommendation, a duration-aware for short video sequential recommendation model (DASR) is proposed. This model effectively alleviates the data sparsity issue by deeply modeling user watch duration feedback. Additionally, an unbiased multi-semantic watch duration feedback label generation method is proposed. This method combines the [K]-nearest neighbors algorithm and percentile analysis of training data to dynamically generate label thresholds adapted to different video durations, effectively eliminating the impact of video duration bias. Furthermore, a noise extraction method based on a strong-weak attention network is introduced, accurately extracting positive and negative interest signals from the watch duration, thus addressing the noise issue in watch duration feedback. Extensive experiments on open-source datasets demonstrate that this model outperforms other mainstream methods on multiple evaluation metrics.

Key words: data sparsity, sequential recommendation, attention network, duration bias, dynamic thresholding

王航, 尹玲, 史志才, 黄勃, 高志荣. 基于时长感知的短视频序列推荐[J]. 计算机工程与应用, 2024, 60(22): 304-313.

WANG Hang, YIN Ling, SHI Zhicai, HUANG Bo, GAO Zhirong. Duration-Aware for Short Video Sequential Recommendation[J]. Computer Engineering and Applications, 2024, 60(22): 304-313.

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