关键词: 个性化推荐, 决策过程, 精准度, 多样性, 利润度

Abstract: The information technology must be combined with business principle with the depth development of electronic commerce requirement. Most of the existing personalized recommender systems emphasize the accuracy of the recommendation, while ignoring the profit and the diversity of the recommended results. In this paper, the decision making process of consumer and enterprise is set up, and the process of shopping decision making is simplified into consciousness and satisfaction. The decision of the enterprise is divided into the recommended response and profit. Under the goal on profit maximization, a three-layer structure is designed. The experimental results show that the accuracy of the recommendation, diversity and profit margins, have achieved good level.

Key words: personalized recommendation, decision-making, accuracy, diversity, profit margins