Study of relationship quality trust model on supplier relationship management

doi:10.3778/j.issn.1002-8331.2009.08.065

Computer Engineering and Applications ›› 2009, Vol. 45 ›› Issue (8): 216-220.DOI: 10.3778/j.issn.1002-8331.2009.08.065

• 工程与应用 • Previous Articles Next Articles

Study of relationship quality trust model on supplier relationship management

XIE Feng-ling^1,2,JIANG Guo-rui¹,LIU Zhao-shuang³

1.School of Economics and Management，Beijing University of Technology，Beijing 100124，China
2.Modern Education Technology Center，Hebei Institute of Physical Education，Shijiazhuang 050041，China
3.College of Mathematics and Physics，Shijiazhuang University of Economics，Shijiazhuang 050031，China

Received:2008-10-16 Revised:2008-12-30 Online:2009-03-11 Published:2009-03-11
Contact: XIE Feng-ling

供应商关系管理关系质量信任模型研究

谢凤玲^1,2,蒋国瑞¹,刘召爽³

1.北京工业大学经济管理学院，北京 100124
2.河北体育学院现代教育技术中心，石家庄 050041
3.石家庄经济学院数理学院，石家庄 050031

通讯作者: 谢凤玲

Abstract

Abstract: Aiming at the absence of the real time decision support of the relationship quality on supplier relationship management，based on the characteristic of relationship quality dimensionality and the production of trust，the paper constructs the dynamic trust model of the relationship quality.The trust model increases the precision of the result，using satisfaction value instead of the direct score based on the relationship between trust and satisfaction and considering the business importance enough.Meanwhile the trigger strategy helps provide the risk.A simulation experiment shows the feasibility of the model.

Key words: supplier relationship management, relationship quality, trust, trust model

摘要： 针对目前供应商关系管理中的关系质量研究缺乏实时决策支持，根据关系质量定义维度特点，结合已有的信任研究成果，构建了关系质量维度中的动态的信任模型。模型的特点是：根据满意和信任的关系，以满意度代替直接评分或者成功交易的概率，并充分考虑交易的重要性，提高了信任度量的精度，实现了信任模型度量得动态性。同时，设置适当的触发策略提高了模型的抗欺诈程度。仿真实验证明了该模型良好的可行性，为供应商关系管理中关系质量实时度量提供了依据。

关键词: 供应商关系管理, 关系质量, 信任, 信任模型

XIE Feng-ling^1,2,JIANG Guo-rui¹,LIU Zhao-shuang³. Study of relationship quality trust model on supplier relationship management[J]. Computer Engineering and Applications, 2009, 45(8): 216-220.

谢凤玲^1,2,蒋国瑞¹,刘召爽³. 供应商关系管理关系质量信任模型研究[J]. 计算机工程与应用, 2009, 45(8): 216-220.

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Study of relationship quality trust model on supplier relationship management

供应商关系管理关系质量信任模型研究

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