关键词: 意见领袖, Holling-II, 口碑传播模型

Abstract: In recent years, social E-commerce has developed rapidly, and the third generation of information supply chain effectively compresses the distance between the product and consumption. As an important part, opinion leader’s professional and influence can implement high-quality information’s efficiently delivery. This paper mainly focuses on opinion leaders’ influence for improving information supply chain. It constructs a new word-of-mouth propagation model combined with Holling-II functional response and Routh Hurwitz stability theory to explain the role of the opinion leaders in the process of consumers’ willingness to buy. Research results will contribute to enhancing the social E-commerce platform’s attention for opinion leaders, and it’s important to develop their own opinion leaders and reputation management.

Key words: opinion leader, Holling-II, word-of-mouth propagation