关键词: 冲突消解, 让步协商, 文化基因算法, 制造业供应链, 产销协同计划, 有限信息共享

Abstract: In the face of increasingly fierce market competition and increasingly diversified demand, manufacturers and dealers of manufacturing supply chain pay great effort to achieve production marketing collaborative planning. However, it often generates conflicts in the process of production marketing collaborative planning. Resolving conflicts timely and effectively can enhance collaboration efficiency of the whole supply chain and improve cooperation relations between the enterprises in the supply chain. Whereas it will reduce operational efficiency of the supply chain and weaken competitiveness of supply chain. For this kind of conflict problem, concession negotiation strategy is introduced and a conflict negotiation model for supply chain production marketing collaborative planning is built in the case of limited information shared. The negotiation process has the feature of reviewing history proposals. A strategy for generating counter proposals is presented by memetic algorithm. The validity of memetic algorithm and the conflict negotiation model is verified by numerical experimentations.

Key words: conflict resolution, concession negotiation, memetic algorithm, manufacturing supply chain, production marketing collaborative planning, limited information shared