直销渠道选择对供应链成员决策的影响研究

计算机工程与应用 ›› 2012, Vol. 48 ›› Issue (28): 218-224.

直销渠道选择对供应链成员决策的影响研究

曹宗宏1，2，汪宏喜1，周永务3

1.安徽农业大学理学院应用数学研究所，合肥 230036
2.合肥工业大学管理学院物流与供应链研究所，合肥 230009
3.华南理工大学工商管理学院工业工程系，广州 510641

出版日期:2012-10-01 发布日期:2012-09-29

Research on impact of introducing direct channel on supply chain numbers’ strategies

CAO Zonghong1，2, WANG Hongxi1, ZHOU Yongwu3

1.Institute of Applied Mathematics, Anhui Agricultural University, Hefei 230036, China
2.Institute of Logistics and Supply Chain Management, Hefei University of Technology, Hefei 230009, China
3.Dept. of Industrial Engineering, South China University of Technology, Guangzhou 510641, China

Online:2012-10-01 Published:2012-09-29

摘要/Abstract

摘要： 在考虑直销渠道单位产品运作成本和消费者区域性差异特点的情况下，研究了处于主导地位的制造商开通直销渠道的条件，探讨了直销渠道对渠道需求、制造商和零售商的最优定价和利润的影响。结果表明，开通直销渠道不影响制造商的批发价定价，但可以迫使零售商降低零售价格；开通直销渠道使制造商在分散式供应链中和协调式供应链中都能获得更多利润，使零售商利润减少；只有当运作成本和消费者区域性差异都很大时，开通直销渠道对双方都是有利的，实现“双赢”局面。

关键词: 供应链竞争, 直销渠道, 协调

Abstract: In a two-echelon supply chain consisting of a dominant manufacturer and a retailer, this paper studies whether the manufacturer needs to introduce a direct channel through considering unit production operating cost in a direct channel and consumer regional difference. The two partners’ optimal pricing strategies and the relate profits are investigated. The analysis suggests that running a direct channel will force the retailer to reduce the retail price on retail channel, but it will not influence the wholesale price on retail channel. The manufacturer always benefits from direct channel not only in the decentralized supply chain but also in the coordinated supply chain, but it is adverse for the retailer. It is beneficial for the retailer only when the unit production operating cost in a direct channel is high and the regional difference among consumers is large. In such a case, a win-win outcome for the manufacturer and the retailer can be achieved.

Key words: supply chain competition, direct channel, coordination

曹宗宏1，2，汪宏喜1，周永务3. 直销渠道选择对供应链成员决策的影响研究[J]. 计算机工程与应用, 2012, 48(28): 218-224.

CAO Zonghong1，2, WANG Hongxi1, ZHOU Yongwu3. Research on impact of introducing direct channel on supply chain numbers’ strategies[J]. Computer Engineering and Applications, 2012, 48(28): 218-224.

[1]	陈艳杰，舒大伟，杨吉江，王欢，王青，雷毅. 儿童运动协调障碍AI诊断系统研究综述[J]. 计算机工程与应用, 2021, 57(2): 28-36.
[2]	代江涛，韩晓龙. 考虑作业状态能耗的集装箱码头设备协调调度[J]. 计算机工程与应用, 2021, 57(19): 290-298.
[3]	陈芝，孙雅琪，李萍，单汨源. 考虑损失厌恶和锚定心理的供应链订货与协调[J]. 计算机工程与应用, 2021, 57(16): 245-252.
[4]	文达，崔双喜，樊小朝，降国俊. 考虑源荷互动的主动配电网两层优化调度[J]. 计算机工程与应用, 2021, 57(10): 259-265.
[5]	王琪，闵华松. 双臂机器人的协调控制算法综述[J]. 计算机工程与应用, 2021, 57(1): 1-16.
[6]	廖玮霖，程杉，尚冬冬，魏昭彬. 多策略融合的粒子群优化算法[J]. 计算机工程与应用, 2021, 57(1): 69-76.
[7]	康雷雷，卢维科，刘澜. 城市快速路入口匝道与交叉口协调控制策略[J]. 计算机工程与应用, 2020, 56(9): 267-271.
[8]	夏新海. 城市交通信号局部博弈交互下的学习协调控制[J]. 计算机工程与应用, 2020, 56(23): 245-252.
[9]	王继光，常建红，齐凯. 供应链间竞争下绿色广告决策研究[J]. 计算机工程与应用, 2020, 56(20): 251-257.
[10]	宫睿，王小春. 基于可协调经验小波变换的多聚焦图像融合[J]. 计算机工程与应用, 2020, 56(2): 201-210.
[11]	寇军，田帅辉，赵泽洪. 质量约束下考虑延保服务的供应链定价与协调[J]. 计算机工程与应用, 2020, 56(18): 221-228.
[12]	胡蔚旻，靳文舟. 改进平滑A*算法的多AGV路径规划[J]. 计算机工程与应用, 2020, 56(16): 204-210.
[13]	孙金岭，袁朋朋，孔盼盼. 考虑处理基金和回收品质量的闭环供应链决策[J]. 计算机工程与应用, 2020, 56(15): 259-267.
[14]	康凯，高思颖，穆秀清. 基于VMI供应商资金受限的供应链协调策略[J]. 计算机工程与应用, 2020, 56(14): 264-271.
[15]	严南南，李森. 突发事件下三级供应链联合契约协调[J]. 计算机工程与应用, 2019, 55(9): 248-252.