关键词: 生鲜农产品供应链, 谎报行为, 鲜活度, 区块链, Stackelberg博弈

Abstract: A fresh agricultural product supply chain consists of a manufacturer and a retailer. The freshness information of the product is the private information of the producer, and the influence of the application of blockchain technology on the producer’s activity information misreporting behavior is studied. Through Stackelberg game between the manufacturer and the retailer, four investment cost thresholds of the blockchain related to the decision are obtained, and the decision of each member of the supply chain in pricing and ordering is obtained. The validity of the verification conclusion is analyzed by numerical examples. The research shows that within a certain threshold of technology investment cost, the application of blockchain technology can inhibit producers from misrepresenting the activity information, not only improve the total profit of the supply chain, but also improve the profit of the members of the supply chain and increase the stability of the supply chain.

Key words: fresh agricultural supply chain, misreporting, freshness, blockchain, Stackelberg game