关键词: 双边匹配, 满意度评价, 产销合作

Abstract: The coordination between production and distribution of the supply chain is an important guarantee for efficient operations on the supply chain system. In terms of the problem of selecting stable cooperative partners between manufacturers and distributions, this paper proposes an evaluation method to measure the degree of satisfaction, based on the historical transaction information. On this basis, a partnership selecting model is built, which is based on a stable bilateral matching theory. According to the degree of satisfaction, sable and matched limitations are introduced and a single objective 0-1 integer programming model is constructed to maximize the overall satisfaction. The simulation outcome indicates that the stability and fairness can bring high benefit and more realistic results to the supply chain distribution.

Key words: bilateral matching, satisfaction evaluation, producing-marketing cooperation