计算机工程与应用 ›› 2008, Vol. 44 ›› Issue (17): 144-147.

• 数据库、信号与信息处理 • 上一篇    下一篇

流程驱动的客户关系分析系统的设计与研究

王扶东,马玉芳,陈梅梅   

  1. 东华大学 管理学院,上海 200051
  • 收稿日期:2007-12-27 修回日期:2008-03-06 出版日期:2008-06-11 发布日期:2008-06-11
  • 通讯作者: 王扶东

Research and design of customer relationship analyzing system based on flow driving mechanism

WANG Fu-dong,MA Yu-fang,CHEN Mei-mei   

  1. School of Business and Management,Donghua University,Shanghai 200051,China
  • Received:2007-12-27 Revised:2008-03-06 Online:2008-06-11 Published:2008-06-11
  • Contact: WANG Fu-dong

摘要: 客户关系管理系统(CRM)的应用已经越来越普遍,分析功能的深化是客户关系管理的一大发展趋势,应用数据挖掘技术能够对客户的行为以及市场趋势进行有效的分析。设计了适合数据挖掘技术应用的客户关系分析系统,并提出了一种流程驱动的分析处理过程,支持客户关系分析评价系统功能的实现,使之既能满足系统的功能需求,又具有较好的灵活性和易用性。系统可以帮助企业理解各种客户行为模式,掌握市场发展趋势以保证企业在激烈的竞争中立于不败之地。

Abstract: The application of Customer Relationship Management(CRM) is more and more popular.One of CRM development direction is customer relationship analysis.The technology of data mining can help analyze customer’s behave and trend of the market.In this paper,the system of customer relationship analysis that adapting to the data mining technology is designed.A new analysis process based on flow driving mechanism that can fulfill the request of system and make the system more flexible is designed.The system can analyze customer’s behavior and trend of market.Through the analysis of this system,enterprise can identify the top customer,comprehend customer’s behave and master the trend of market.