关键词: 协作策略, 电子商务, 供应链管理, 电子商务市场

Abstract: With the fast development of e-commerce, many electronic markers have been established, and supplier has the new way to sell his products. The e-commerce changes the structure and model of supply chain, which makes traditional theory of supply chain coordination face challenge. More and more researchers begin to focus on the supply chain management under e-commerce. The paper examines, based on a critical literature review, the actual discussion about supply chain coordination under e-commerce and calls for more supply chain management research within this field.

Key words: Supply chain coordination, Electronic commerce, Supply chain management, Electronic marketplaces