关键词: 电子商务技术采纳, 影响因素, 实证研究

Abstract: Based on the innovation diffusion theory and literature，this paper constructs key factors model affecting enterprises’ adoption and migration to internet-based e-commerce，and conducts a business survey in the Yangtze River Delta region as the main.On the basis of analyzing the reliability of survey results using SPSS software，this study examines the assumptions of theoretical model using SEM method.The conclusion of this paper will help enterprises in raising the awareness of their own environment and conditions，understanding the forming of e-commerce adoption mechanism，and take more effective management of e-commerce technology adoption and application activities.

Key words: e-commerce technology adoption, factors affecting, empirical study