关键词: 产品设计, 创意思维, 用户生成内容（UGC）, 知识服务, 网络可视化

Abstract:

In order to improve the efficiency of user research and the level of creative knowledge acquisition, and solve the problems of long information collection period, insufficient user demands, limited and solidified thinking in early concept generation, this paper constructs a knowledge services model for creative thinking based on User-Generated Content （UGC）. Based on text analysis and visualization technology, the model provides corresponding creative thinking knowledge services for intelligent product design, which realizes the network visualization of contextual content associations, emotional experience measures and element partitioning guidelines between keywords, and creates a mapping between visual charts and creative knowledge acquisition levels that is a new common path for user research and creative ideas. Finally, a case study in pregnancy health is given to verify the feasibility and validity of the knowledge services.

Key words: product design, creative thinking, User-Generated Content（UGC）, knowledge services, network visualization