关键词: 收益管理系统, 需求无约束估计, 需求分布, 顾客策略行为, 计算机仿真

Abstract: In the past 40 years, demand unconstraining estimation has been continuously developed and sustained attention in the practice of revenue management systems. Considering the business environment in the network organization and the information market environment with the Internet as the distribution channel, the customer booking time and reservation mode have undergone a fundamental change. The existing research results of demand unconstraining estimation methods are summarized. From the perspective of network environment and big data applications, the researches on mathematical statistics, choice-based models as well as machine learning simulation evaluation methods are reviewed and prospected from three aspects: the specific demand distribution form, the strategic customer behavior, and the method actual application robustness and accuracy.

Key words: revenue management system, demand unconstraining estimation, demand distribution, strategic customer behavior, computer simulation