消费者口头传播导致品牌扩散的仿真研究

周云 ^1，2，傅泽田 ²

Simulation research on influence of word-of-mouth communication between consumers on brand diffusion in market

ZHOU Yun ^1，2，FU Ze-tian ²

计算机工程与应用 . 2010, (6): 235 -237 . DOI: 10.3778/j.issn.1002-8331.2010.06.068