关键词: 网络零售, 配送时隙, 价格策略, 离散选择概率

Abstract: In order to find out whether considering the operation cost is favorable when setting the optimal price of time slots under the background of the different latest booking time, the available time slot sets of each stage are constructed through the analysis of the background. The utility function and MNL model are introduced to predict the selection probability, which changes when stages move. According to the relations between the time slot width and fixed costs and between delivery mileages and variable costs, the operation costs model is constructed. Ultimately, the optimal price strategy of time slots is constructed on the consideration of operation cost. The model is validated by the good agreement between simulation results and test data. At the same time, the significance of the change of the latest booking moments and the difference of distribution areas to the network retailers is analyzed under different order arrival rate; internet retailers can consider setting the latest booking moments of time slots later when order arrival rates is high.

Key words: internet retailing, delivery time slot, time slot pricing, discrete choice probability