关键词: 网络零售, 客户满意度, 时隙, 定价策略, 交付期

Abstract: In order to research the pricing strategy of time slot for internet retailing delivery, combined with the dual-objective of customer satisfaction and benefits, a customer satisfaction model is given according to the price, delivery time length and the width which based on the expectation disconfirmation theory and Analytic Hierarchy Process（AHP）. Based on the revenue management theory, a 0-1 variable is introduced in order to given a revenue model that considering the opportunity cost and additional cost. A time slot pricing model under dual-objective is given according to the different revenue preference of retailers. The paper analyzes the influence of the pricing and revenue from the different revenue preference of retailers through the case analysis; according to the characteristics of randomness customer choice, the pricing strategy of time slot is analyzed under different delivery time length and the sensitivity of time slot, as well as the influence of customer satisfaction and revenue from different customer arrival rate.

Key words: Internet retailing, customer satisfaction, time slot, pricing strategy, delivery time