关键词: 用户浏览兴趣度, 用户访问模式, 数据挖掘, 序列模式挖掘

Abstract: The traditional algorithms simply regard frequent access paths as traversal interest paths，it’s not accurate.User’s interest page is mined through Web log by the navigation times，browsing time and information amount.The concept of user traversal interest and the algorithm for mining interesting navigation patterns is proposed.Experiments show the algorithm is feasible and effectual，and it is more accurate than other traditional algorithms of frequent access paths in measuring user traversal interests.

Key words: user traversal interest, user traversal pattern, data mining, sequential pattern mining