%0 Journal Article %A SONG Qingfeng %A ZHAO Jing %T Decisions of pricing and selling effort for fuzzy closed-loop supply chains %D 2011 %R %J Computer Engineering and Applications %P 21-24 %V 47 %N 36 %X This paper discusses on the optimal decision problems of pricing and selling effort for a fuzzy two-echelon supply chain with one period,from the perspective of maximization of the expected profit.A centralized decision model and a retailer Stackelberg game model are built by analyzing the fuzzy uncertainty and the property that the demand has relationship with retail price and selling effort of the closed-loop supply chain with one manufacturer and one retailer,and the corresponding optimal strategies of two participants are obtained.One numerical example is presented,which illustrates the effectiveness of the proposed model.The results illustrate that the optimal retail price and wholesale price in the case of considering selling effort are respectively larger than those in the case of no selling effort,moreover,the optimally expected profits of both the retailer and the system in the case of considering selling effort are respectively larger than those in the case of no selling effort.
%U http://cea.ceaj.org/EN/abstract/article_27359.shtml