Abstract: Enterprise marketing complex network is abstracted as complex network based on deep understanding of it.Enterprise marketing complex network evolution mechanism is analyzed and mode is established.Then，the mode is simulated and analyzed.The results show that enterprise marketing network mode node degree distribution，node strength distribution and the right side of the distribution are in line with the nature of the power law distribution，indicating the mode can better fit the actual business marketing network topology characteristics.Studying for the evolution，construction and management of enterprise marketing network has theoretical and practical value.

Key words: marketing network, marketing complex network, correlation degree, degree distribution

摘要： 在对企业营销网络理解的基础上，将其抽象为复杂网络。分析了企业营销复杂网络的演化机制，建立了企业营销复杂网络演化模型，并对模型进行了仿真分析。结果表明企业营销复杂网络模型节点度分布、节点强度分布和边权分布均符合幂律分布，表明其能较好地拟合实际企业营销网络的拓扑结构特征。研究对于探讨企业营销网络的演化规律，对企业营销网络的建设和管理具有理论意义和实践价值。

关键词: 营销网络, 复杂营销网络, 相关度, 度分布