Abstract: From the purpose of business process visual modeling，studying the goal description and representation in business process，business staff can provide a reasonable design for goal implementation of business process from the intuitive point of view.This paper presents a visual modeling method using the goal tree，which can achieve goal designing view.The goal view will be the basis for further business process designing.This method is based on customer goal tree and business rules，retrieving the business goal template knowledge base，extracting the goal template to meet the requirements，in order to generate the goal view.During the process，this method uses consistency algorithm to verify the entire process under the help of business staff.

Key words: business process modeling, visualization, goal template, goal view, business rules, consistency verification

摘要： 从业务流程可视化建模的目的出发，对业务流程中的目标描述和表示方法进行研究，以使得业务人员能从直观的角度对业务流程中目标的执行有一个合理的设计。提出了一种利用目标树实现业务目标设计视图的建模方法，该目标视图将是进一步进行业务流程设计的基础。依据客户的需求目标树和业务规则，检索业务目标模板知识库，提取符合要求的目标模板，在业务人员的参与下生成目标视图，使用一致性算法对整个生成过程进行校验。

关键词: 业务流程建模, 可视化, 目标模板, 目标视图, 业务规则, 一致性验证