关键词: 智能, 应用服务提供商平台, 电子虚拟市场, 商务推荐, 商务谈判

Abstract: With the ASP platform user’s needs analysis，the new intellectualization business system based on the ASP is constructed.This system contains the electronic virtual market，the commercial personalization recommendation，the commercial negotiations to fix a price sub-system.After the ASP user registers，the commercial activity is carried on in the electronic virtual market.The commodity ontology library has provided the intelligent transaction product resources.Based on the user’s information and the historic record，the recommended Agent uses the coordination filter algorithm to obtain the recommendation result.After the product is designated，the business negotiation begins.Negotiate Agent provides the platform on which the user carries on the discussion to obtain the product price which both sides approve，and gives the order form.The recommended Agent manages the other events in the commercial process.

Key words: intelligent, Application Service Provider（ASP） platform, electronic virtual market, recommended business, business negotiation